Simply Selling Testimonials

Simply Selling is a proven system of selling resulting in more Sales, Profit and Cash!!

Below are a selection of video and written testimonials from clients expressing the huge difference the Simply Selling system has had on their lives. 

For More Sales, Profits and Cash

Contact: Fred Steensma
Email: Click Here




We are very impressed with the quality, content and delivery of the program. Our sales force has commented on how much they have learnt from the program as well as thoroughly enjoying the few days they spent on the course.  The strategies and tools you recommended were spot on as results were evident very quickly with customers signing up within weeks.  By tailoring the program to suit our company’s business processes, needs, people and products, we are now confident that the successes of the past months will be multiplied many times over.


We therefore have no hesitation in recommending your organization, to other business owners.


Jay Wester

Managing Director
Leap Australasia


I would like to take this opportunity to thank you for your help with our business.  When contracting your help to improve our sales performance with the Simply Selling program I did not expect to see such a positive impact on our business as quickly as we have.


Simply Selling is an excellent sales system, we have as yet to implement the entire system but what we have implemented has provided us with excellent results and I am looking forward to even better sales results as we implement the entire sales process.


I have no hesitation in recommending your services to any business owner wishing to improve their sales performance or wanting to improve their business overall.


Once again, thank you for your help.


Levi Davey

Managing Director


I recently took part in Better Business Group’s Simply Selling programme and after 30 years or so in the sales industry I thought that I knew it all but I found that the material is well organised, really appropriate and to the point and if the student reads the material thoroughly he will find many hidden diamonds to elevate his performance out of the ordinary.
The course material leads one from one step to the next logical step and if the “Simply Selling” formula is used as instructed will result in a sale. Great work Fred and keep it going!!!!!!


Richard Kemmis.

State Manager

APCC Pty Ltd.


As a contractor with no prior sales experience I have been very grateful for the excellent training Fred has given me as it has helped me build my business.  I found Fred is very generous with his time as he made himself available to discuss any issues as they arose so they don’t become problematic.

I would highly recommend Fred to any business wishing to develop a salesperson/team.


Beverley Phillis

Sales Consultant


Thank you for the recent training sessions for Simply Selling. Before I attended your training I did not know why I was not winning more of my quotes and relied too heavily on my “gut feel” if my quoting and presentations were going well. Boy did you open up my eyes!

Since implementing your Simply Selling system I now have an easy-to-use, measurable sales process that has taken the pressure out of selling. In fact with my very first quote after the training the whole sales process went more like a conversation and my client did not feel pressured and the close was the easiest one I have ever done.


I cannot recommend your program highly enough for anyone who needs to quote to win business.


Thanks again,

Colin Dunkerley

Mooloolaba, QLD


You make it sound all very easy.  That’s always a reflection of a real pro.  You have certainly given myself and a lot of other consultants an excellent structure and formula to follow.  I would say that the recent upturn in sales must be down to your training.


Steven Crane

CEO – ltd


Thanks for all your help, I have certainly learnt a heap off you.  When I first started to hear you I thought that it was impossible.  How could I do that?  But by applying all of your methods and sticking to them it does start to work.  It works well enough for me now that I enjoy doing difficult qualifiers because I can get the prospect to come around and see the value of your product.


I am charging a lot more and pitching the client with the best product every time.  As you say, if you stick to the basic rules and practice them each time it gets to be second nature.


Leo Love


I just wanted to say you have helped me enormously. Here are my recent figures. In total, I have contacted 51 business owners and had 30 qualifying appointments. From this I did 12 presentations and got 6 sales worth GBP 12,465. I am very pleased with the actual result. My prices are also going up. Thanks Fred, having your support really helped.


United Kingdom


I went on to a qualifying meeting today and for the first time, felt that I did it really, really well. I followed the script that you put forward and really followed the sales process that you’ve outlined in all the conference calls. I knew in the past that I was doing something wrong as I was not able to control the meetings. This was my 11th appointment, and the 1st one I feel I have done correctly. I wish I had followed the process more stringently before; but I guess sometimes you can only learn from making mistakes.


I just wanted to let you know that I really appreciate the support that you give to us “green” sales people and I think that you’re a fantastic mentor and a great example of what a professional salesperson should be like.


Once again, thank you for “shining the light”.


Best regards

Angela Lau

Honour Consulting Pty Limited


A quick note to thank you for the massive generosity of your time and your knowledge over the past several months. I have deeply appreciated your clarity, orderliness and heartfulness. It got me started with my new business and will keep supporting me forever.


Beth Taylor
Business Wide Stratergie, WA.


I was taken through the material contained in the Simply Selling Program a couple of years ago and my conversion rates increased from below 50% to in excess of 90%.  However as time went by I have noticed that my conversion ratios had dropped.  This was due to cutting corners.  Fred took me through the Simply Selling Program and as Fred put it, I went back to basics with an immediate improvement in my conversion ratios.    Any person looking to improve sales should seriously consider the Simply Selling Program.


Grant Donnelly
Window Tint & Signs
Lower Hutt. NZ


I wish to express my thoughts regarding the simply selling program.


I was very surprised as to how quickly I was able to learn the system, whilst I may not be as professional and it’s delivery as I would like to be (just started to use the system) it has already provided excellent results, for I have presented two proposals and have achieved two sales.


You made my training on simply selling easy. I wasn’t pressed in the manor the system was customised to our business.


The process you taught take me structure in my selling which was previously lacking. A step by step process also gave me a system to follow making selling a lot easier. The story aspect of the system definitely helps in creating the credibility and trust factory required for a successful sale.


The questioning system is excellence as it keeps me on track, but more importantly helps me to find the buying motives of my prospect and establish the ‘Pain’ (problems) my prospect is experiencing (in the field of work), from which I can proposed a solution.


Rose on presenting a proposal to a client our spot on as it keeps me in control. The rules, it followed correctly, naturally conclude with the easiest last step, which is closing the deal.


Fred, I have no hesitation in recommending the Simply Selling process to any person who is looking to improve their sales success.


Mukesh Patel
Managing Director
Quantum Computers

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