Fred Steensma developed the Simply Selling System, following a frustrating start in corporate sales. During his sales career, he regularly attended sales training seminars and sessions (some of international note).
However, any increase he experienced in sales success was temporary. He always returned to sales mediocrity. He began to notice that the sales training he received was purely theory. In fact so much theory, Fred considers he could have been a professor in sales.
Gradually through his own experiences, he pieced bits and pieces together and created his own sales process. He quickly excelled in sales and moved into sales management. Others soon sort his sales expertise and this led to Fred formalising and sharing his Simply Selling System.
As Fred shared his sales process, he saw that there were many others who were struggling in his industry, and so decided it was time to share his system and help fellow sales professionals by creating The Simply Selling System.